Toast 2 Growth exists to help small businesses, founders, and products we genuinely love win on TikTok Shop.
We help CPG brands turn eCommerce fundamentals into scalable growth on TikTok Shop
After spending 10+ years leading eCommerce and digital marketing teams in the beverage and consumer goods space, I’ve built and managed 10+ Shopify stores and designed full-funnel ecosystems across paid media, email/SMS, subscriptions, loyalty, and content. That foundation allows me to approach TikTok Shop not as a trend but as a performance channel.
Today, I specialize in helping CPG brands win on TikTok Shop by combining proven eCommerce strategy with creator-led commerce. I support brands across catalog setup, affiliate strategy, GMV ads, content pipelines, and conversion optimization, all grounded in data, margins, and long-term customer value (not just viral moments). My background in analytics and customer experience allows me to connect social commerce to the bigger picture: retention, repeat purchase, and sustainable revenue growth.
If you’re a CPG brand looking to turn TikTok Shop into a real revenue channel (not chaos), let’s talk.
-Alex Tenney, Co-Founder of Toast 2 Growth Marketing
eCom Mogul | Data Nerd | Artist | Girls Girl 🤙
Alex Tenney, will take 100 pictures of you until you feel like a supermodel.
After spending a 15+ years immersed in eCommerce start-ups, working on over 10 Shopify stores, and 5 Tiktok Shops, witnessing founders effectively scale their businesses became the highlight of my career. I now seek to extend my expertise beyond aiding just one company at a time.
With a passion for entrepreneurship and CPG brands, Shannon and I founded our eCommerce Marketing agency. Our vision extended far beyond profit margins and market share. At the heart of this endeavor is a deeply held belief in the transformative potential of community and collaboration.
Social Queen | Branding Obsessed | Girls Girl 🤝
Shannon Ross, will memorize your astrological chart so she can understand you better.
After pouring my heart and soul into the corporate grind for what feels like forever, only to end up drained and disillusioned, Alex and I decided it was time to break free and pursue our own path. It's about time I put my knack for nurturing dreams and amplifying voices to good use. I've always thrived on empowering others to shine, guiding them to uncover their true essence and voice in their brand.
There's something magical about the dance between social connections and branding that just lights me up. I'm all about forging those meaningful connections and crafting authentic stories that resonate. I'm on a mission to help you unleash your story, your talents, and your creations into the world because we need more women owning their power and making their mark. Let's collaborate and make some magic happen!